VitaZapp, based in Marysville, Washington helps people ReHydrate, Replenish, Recover and Reactivate – through a sports drink. They feel everyone should have the opportunity to take care of their own daily health with the 4 RE’s. This was a very exciting project for Sayenko Design, to re-design and re-brand the existing image of the company through WordPress, an open source CMS, often used as a blog publishing application powered by PHP and MySQL.

The images to the right show what the site looked before and after.

In designing VitaZapp’ website, our goal was to create a user-friendly and engaging website to the customer. We strove to appeal to the demographics, build out a Search Engine Strategy (SEO), and produce a clean, aesthetic feel. This was accomplished through a content management system (CMS tool), called WordPress. The platform is user friendly and requires no knowledge of HTML. Thus, it’s easy to maintain for the client and saves lots of expensive edits by a web designer.

We started with market research by sifting through different competitor websites featuring sports and energy drinks . We then pulled together a branding strategy that would make VitaZapp website stand out from the rest.

This led us to create a color scheme that communicated a unique, fresh, and engaging feel. Look for them to continue to grow in their presence and be sure to visit their website for all your hydration needs at VitaZapp.