During the planning stage, avoid the risk of disorganization. Site architecture example. During the design stage, be ambitious but remember the user experience and search engine crawlers could use some help too. Post-launch, don’t blind yourself to performance–make sure you look at metrics like traffic.

If you don’t consider SEO as part of your website redesign process, you could at the extreme lose so much traffic that the business never recovers. This has happened before. At the same time, a website redesign is a cost effective time to not just minimize SEO risk, but improve SEO rankings.

Website redesigns, when done well, improve the experience of visitors through better navigation and visuals. In turn potential customers will see your website more often in search engine results, visit more often, stay longer, and seek your services. Website design is not a static profession, it is creative and technical, meaning that your competitors will serve up a better experience with their own website redesign. After enough time has passed, a [...]