With tens of millions of blogs out on the web, it is easy to get lost in the crowd. This article discusses some basic blogging strategies that will help you break through the clutter. 1. Take a look at other Blogging sites Get familiarized with other blogging sites. This sounds very basic, but many people confuse corporate blogging with advertising and PR. Blogging is not a platform for advertising your products and services. These sort of blogs usually fail. Think of blogging as a social experience – real people share their personal experiences and engage others in interesting and thoughtful conversation by adding value to the reader.